JPMorgan Chase’s new Chase Media Solutions is a game-changer for targeted advertising. By partnering with banks like Chase, you can gain access to valuable purchase data to create highly effective marketing campaigns.
But how can you leverage this approach? Here’s how to combine external data sources with your internal customer data (first-party data) for smarter targeting:
- Identify Gaps: Analyze your internal data to understand existing customer segments and target areas.
- Seek Strategic Partners: Look for external data providers that complement your offerings and target audience.
- Enrich Your Data: Integrate the external data with your CRM or marketing automation platform to create a unified customer profile.
- Actionable Insights: Segment your audience based on combined insights to personalize your marketing messages.
By combining external data with your internal data, you can create a 360-degree view of your customers, allowing for highly targeted marketing campaigns that drive real results.