Automotive Retail Performance & Marketing Strategy Leader in Chicagoland

Helping dealership groups across Chicago and the Northwest Suburbs optimize retail execution, marketing ROI, and operational performance through data-driven leadership.

Based in Palatine, Illinois | Serving Chicagoland, Schaumburg, and Midwest automotive dealer networks — with bilingual advisory support in Puerto Rico.

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Driving Retail Performance Across Midwest Dealer Networks

With more than 20 years of automotive retail and marketing leadership experience, Omar Colón has partnered with multi-rooftop dealership groups, OEM programs, and performance teams to improve:

Retail sales effectiveness
Marketing efficiency & budget allocation
Lead management process
KPI reporting & analytics infrastructure
Fixed ops & variable ops alignment

From Chicago-area dealership groups to national automotive networks, Omar brings executive-level insight rooted in real-world retail operations.

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Retail Performance Strategy

Aligning dealership operations and marketing initiatives to improve showroom traffic, appointment conversion, and revenue per unit.

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Marketing ROI & Demand Optimization

Balancing demand generation and demand capture strategies to ensure every dollar spent contributes to measurable retail outcomes.

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Analytics & KPI Leadership

Developing reporting frameworks that provide dealer principals and executive leadership teams with actionable visibility into performance metrics.

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Multi-Rooftop Dealer Group Advisory

Supporting ownership groups across Chicagoland and the Midwest in driving consistency, compliance, and profitability across rooftops.

Automotive Retail Leadership in Chicago & Northwest Suburbs

Based in Palatine, Illinois, Omar works with dealership groups across:

Chicagoland
Northwest Suburbs
Greater Illinois, Wisconsin, and Michigan markets

Understanding the competitive landscape of the Chicago automotive market requires more than digital marketing expertise — it requires operational experience inside dealership environments.

Omar’s background spans direct retail operations leadership, multi-state performance analytics, and OEM collaboration — providing dealership executives in the Chicagoland area with strategic clarity and measurable results.

Over

Years In The Automotive Industry

More Than

Dealership Supported

Across

States & Territories

Managed Over

Monthly Marketing Budgets Influenced

Omar Colón Automotive Marketing Leader in Puerto Rico

Bilingual Automotive Advisory for Puerto Rico Dealer Networks

In addition to serving Midwest dealer groups, Omar provides strategic advisory support for automotive organizations in Puerto Rico seeking:

Retail process modernization
Marketing performance optimization
Data-driven decision frameworks

This dual-market perspective allows dealer groups to benefit from insights gained in highly competitive U.S. metropolitan markets.

Recognized for Performance & Leadership Excellence

Cox Automotive Transformation Award
National-level analytics leadership recognition
Multi-rooftop retail performance optimization initiatives

Let’s Strengthen Retail Performance

If you’re a dealership executive, marketing leader, or ownership group operating in the Chicago market or across the Midwest, let’s connect to discuss measurable retail performance improvement strategies.

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Testimonials

Jennifer Paluch - Ecomm Director At Biggers Auto Group

I wanted to take a moment to recognize and express our sincere appreciation for the outstanding support we’ve received from our marketing performance consultant, Omar. He has consistently gone above and beyond to ensure our needs are met. His responsiveness, professionalism, and deep understanding of our business have made a meaningful impact on our operations. Whether it’s resolving issues quickly, providing valuable insights, or simply being available when we need him, Omar has proven to be a truly valuable asset to our company. We’re grateful for the partnership and support he continues to provide, and we look forward to working with him in the years ahead.

Philip Eterno - Dealer Development Manager At Polestar

Matthew Dewoskin - VP of Website & SEO At Rate

Omar brought an awesomely positive attitude and professional demeanor to every task he took on while working as the Web Management and Analytics team lead at Aronson Advertising. He kept his team on task, hit deadlines, and delivered impressive results for our clients day in and day out. On a personal level, I came to rely on Omar as a mentor of sorts as he offered advice and counsel in my first year of managing a team of content writers. I can honestly say that without Omar to help guide me, I would have been lost. I really can’t thank Omar enough for all the assistance he gave me.

Frank DiMatteo - Executive Sales Director At MAN Marketing

Omar teaches me to better understand how our digital ad campaigns will help our clients “get in the way” of more sales. He is patient, as he describes the digital resources available. He is able to take the complexities of the digital media world and translate them to me as benefits…so I can better educate our clients…so our clients can capitalize on their investments in digital media.

Don Diaz - Visual Designer

Mark Eslahi - Enterprise IT Executive

Omar excels at excellence, being a passionate, motivated and knowledgeable go-getter with a fantastically refreshing can-do attitude. Omar, with his unique skillsets in SEO, PPC, Web Management and Graphic Design, Omar is a crucial contributor to our ever growing digital team at Aronson Advertising. Since day one, Omar has been at the forefront of every major project working tirelessly to provide the absolute best work that he can for our clients. I truly can’t recommend him enough and firmly believe he will be a key contributor to any position he wishes to undertake. Please take him into serious short-listed consideration for any positions within your company.

Marketing Operations Leadership

Led performance strategy, budget oversight, and vendor ecosystems across multi-rooftop dealer groups, ensuring alignment between marketing investment and sales outcomes.

Team & Organizational Leadership

Mentored marketing managers and analysts, introduced standardized reporting frameworks, and acted as a bridge between executive leadership, sales, and marketing teams.

Growth & Transformation

Implemented analytics and attribution systems that reduced wasted spend, improved lead quality, and enabled faster, more confident executive decision-making.

Insights on Automotive Marketing, Leadership, and Growth

I share perspectives on marketing leadership, performance strategy, and the future of automotive growth — written for executives, not practitioners.

The 3 P’s of Automotive Marketing Leadership: Product, Price, and Process

Feb 7, 2026 | Automotive Marketing, Leadership Perspectives, Marketing Leadership

At the leadership level, the most effective framework for automotive marketing is not built around slogans or propositions. It is built around Product, Price, and Process.

What Puerto Rico’s Automotive Market Can Learn from U.S. Dealer Groups — And What It Should Do Differently

Jan 4, 2026 | Automotive Marketing

Consumer behavior continues to evolve, digital expectations are rising, and competition is becoming more sophisticated. At the same time, many dealership organizations are asking an important question: How do we modernize marketing and operations without losing what makes this market unique?

From Spend to Strategy: How Automotive Leaders Should Think About Marketing

Jan 3, 2026 | Automotive Marketing, Marketing Leadership

In many automotive organizations, marketing discussions begin — and often end — with budget.
How much are we spending? Where are we allocating it? What can we cut or increase next month?

Automotive Retail Performance & Marketing Strategy Leadership

Omar Colón is a Chicagoland-based automotive retail performance leader supporting dealership groups across Chicago, the Northwest Suburbs, and Midwest markets, with bilingual advisory expertise in Puerto Rico.

Serving Chicagoland & Midwest Dealer Networks

Chicago, Illinois
Chicagoland Market
Northwest Suburbs of Chicago
Palatine, IL
Schaumburg, IL
Greater Illinois, Wisconsin, and Michigan Dealer Groups
Strategic Advisory in Puerto Rico

Core Areas of Expertise

Automotive Retail Performance Strategy
Dealership Marketing Optimization
Dealer Group KPI & Analytics Leadership
Demand Generation & Demand Capture Alignment
OEM Retail Performance Advisory

Omar Colón
Automotive Retail Performance & Marketing Strategy Leader
Palatine, Illinois 60074
Serving Chicago, Chicagoland & Midwest Dealer Networks