Director & VP-Level Marketing Leader Driving Automotive and Retail Growth in Puerto Rico & the U.S.

I’m Omar Colón — a senior marketing leader with 25+ years of experience leading automotive and retail marketing organizations across multi-location, enterprise environments. I specialize in scaling growth, building accountable teams, and translating data into executive-level decisions.

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Proven Marketing Leadership at Enterprise Scale

I’ve spent my career operating at the intersection of strategy, performance, and execution — leading marketing teams inside complex automotive and retail organizations where accountability, ROI, and growth are non-negotiable.

From dealer groups and OEM-adjacent environments to data-driven retail operations, I bring the mindset of an operator, not a vendor.

Leadership Experience in Automotive Marketing and Strategic Growth

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Strategic Marketing Leadership

Aligning marketing strategy with business objectives, organizational priorities, and executive expectations.

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Automotive & Retail Expertise

Deep experience within automotive dealer groups and retail environments, supporting multi-location growth, complex marketing ecosystems, and high-stakes performance decisions.

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Data-Driven Decision Making

Translating GA4, CRM, and performance data into clarity executives can act on — not dashboards for dashboards’ sake.

Over

Years In The Automotive Industry

More Than

Dealership Supported

Across

States & Territories

Managed Over

Monthly Marketing Budgets Influenced

Omar Colón Automotive Marketing Leader in Puerto Rico

Focused on the Puerto Rico Automotive Market

As a marketing leader with deep roots in Puerto Rico and extensive experience across the U.S. automotive landscape, my focus is on bringing enterprise-level marketing leadership back to the island.

Puerto Rico’s automotive groups operate in a uniquely complex environment — balancing brand compliance, local market dynamics, digital performance, and operational realities. I understand those challenges and the leadership required to navigate them.

Trusted to Lead at Scale

Throughout my career, I’ve partnered closely with executive teams, general managers, and operational leaders to drive sustainable growth across automotive and retail organizations — often in high-pressure, multi-market environments.

My work has spanned strategy, performance marketing, analytics, and organizational leadership — always with a focus on results, accountability, and long-term value.

Testimonials

Jennifer Paluch - Ecomm Director At Biggers Auto Group

I wanted to take a moment to recognize and express our sincere appreciation for the outstanding support we’ve received from our marketing performance consultant, Omar. He has consistently gone above and beyond to ensure our needs are met. His responsiveness, professionalism, and deep understanding of our business have made a meaningful impact on our operations. Whether it’s resolving issues quickly, providing valuable insights, or simply being available when we need him, Omar has proven to be a truly valuable asset to our company. We’re grateful for the partnership and support he continues to provide, and we look forward to working with him in the years ahead.

Philip Eterno - Dealer Development Manager At Polestar

Matthew Dewoskin - VP of Website & SEO At Rate

Omar brought an awesomely positive attitude and professional demeanor to every task he took on while working as the Web Management and Analytics team lead at Aronson Advertising. He kept his team on task, hit deadlines, and delivered impressive results for our clients day in and day out. On a personal level, I came to rely on Omar as a mentor of sorts as he offered advice and counsel in my first year of managing a team of content writers. I can honestly say that without Omar to help guide me, I would have been lost. I really can’t thank Omar enough for all the assistance he gave me.

Frank DiMatteo - Executive Sales Director At MAN Marketing

Omar teaches me to better understand how our digital ad campaigns will help our clients “get in the way” of more sales. He is patient, as he describes the digital resources available. He is able to take the complexities of the digital media world and translate them to me as benefits…so I can better educate our clients…so our clients can capitalize on their investments in digital media.

Don Diaz - Visual Designer

Mark Eslahi - Enterprise IT Executive

Omar excels at excellence, being a passionate, motivated and knowledgeable go-getter with a fantastically refreshing can-do attitude. Omar, with his unique skillsets in SEO, PPC, Web Management and Graphic Design, Omar is a crucial contributor to our ever growing digital team at Aronson Advertising. Since day one, Omar has been at the forefront of every major project working tirelessly to provide the absolute best work that he can for our clients. I truly can’t recommend him enough and firmly believe he will be a key contributor to any position he wishes to undertake. Please take him into serious short-listed consideration for any positions within your company.

Marketing Operations Leadership

Led performance strategy, budget oversight, and vendor ecosystems across multi-rooftop dealer groups, ensuring alignment between marketing investment and sales outcomes.

Team & Organizational Leadership

Mentored marketing managers and analysts, introduced standardized reporting frameworks, and acted as a bridge between executive leadership, sales, and marketing teams.

Growth & Transformation

Implemented analytics and attribution systems that reduced wasted spend, improved lead quality, and enabled faster, more confident executive decision-making.

Insights on Automotive Marketing, Leadership, and Growth

I share perspectives on marketing leadership, performance strategy, and the future of automotive growth — written for executives, not practitioners.

The 3 P’s of Automotive Marketing Leadership: Product, Price, and Process

Feb 7, 2026 | Automotive Marketing, Leadership Perspectives, Marketing Leadership

At the leadership level, the most effective framework for automotive marketing is not built around slogans or propositions. It is built around Product, Price, and Process.

What Puerto Rico’s Automotive Market Can Learn from U.S. Dealer Groups — And What It Should Do Differently

Jan 4, 2026 | Automotive Marketing

Consumer behavior continues to evolve, digital expectations are rising, and competition is becoming more sophisticated. At the same time, many dealership organizations are asking an important question: How do we modernize marketing and operations without losing what makes this market unique?

From Spend to Strategy: How Automotive Leaders Should Think About Marketing

Jan 3, 2026 | Automotive Marketing, Marketing Leadership

In many automotive organizations, marketing discussions begin — and often end — with budget.
How much are we spending? Where are we allocating it? What can we cut or increase next month?

Leadership Experience

If you’re building or evolving a marketing organization and need senior leadership that understands both the boardroom and the operational floor, I bring the experience, judgment, and accountability to lead that effort.

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