How to keep my business running during Coronavirus (COVID-19)?

Stop pulling your hair, stop the frustration and calm down! It’s time to be smart and strategic.

As we are all living uncertain times during this Coronavirus (COVID-19) pandemic, we see how our health is being challenged, how our family dynamic changes, how the economy of the world changes and as a result how our own personal economy changes. Times like these are opportunities to embrace new ways of running our businesses instead of following the chaos. It’s time to transform, it’s time to let go of our old ways of doing business and understand that we need to adapt in order to survive this crisis and keep our companies afloat.

It doesn’t matter in which industry your business is, we are in 2020 and your business needs to be on the Internet as Global e-commerce sales are expected to reach $4.8 trillion by 2021.(source: 21 Internet Business Statistics to Know, https://www.fundera.com/resources/internet-business-statistics)

Think about the message you want to communicate, that message should solve a situation or concern your potential customers might have. Currently, we are going through times like never before with the Coronavirus (COVID-19) pandemic, people are rightfully concerned about interaction with others and their own health. As a business leader is your job to communicate how safe, easy and convenient it is to buy from your business and there isn’t a better channel to accomplish this than through the online experience that your business provides. Businesses that can quickly adapt will be the ones that will stay afloat, survive this crisis and grow during uncertain times.

In today’s world not only you need an online presence, but you also need an online strategy to inform users, get more leads, generate more sales and create a top of the line buying experience for your customers. If you already have a website for your company, start increasing the amount of traffic your website gets. Similar to the traditional sales process, your website needs traffic “activity” and the more activity your website gets, the more opportunities to generate leads you will get.

Your business’ online strategy should include traffic-generating campaigns, online sales funnels, conversion opportunities, but most importantly a breathtaking purchase experience. Consider every single detail including the delivery of the product or service wherever your customer wants to receive the goods; as an example, explore the online purchase experience that huge companies like Amazon, Apple, Tesla provide to their customers. Even though these companies have mastered the online buying experience they are constantly improving and are open to adapt in order to continue their growth through challenging times.

For my automotive dealership friends, it’s time to integrate digital retailing to your website’s buying experience. I know that changes are uncomfortable but you need to be open to transform the way to run your dealership today and bring the vehicles to your customer’s driveway if that’s what they want.

Open your business to the world and you shall see the reward of providing a better user experience for your customers and therefore increase your sales!